The intention of the "Hooper's Dream" package was to create a marketable product that athletes could rely on to cover all their footwear needs. Using one base sole for all three shoes helped maintain unity in the styling and story (and save in manufacturing costs) while also allowing for some freedom to differentiate and detail three specific shoes for three specific needs. If done right, this could potentially be an extremely popular concept and eventually a collectors item - which meant the designs (especially the sole) needed to be simple, iconic and effective.